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Behrman House in the News
Written by Vicki Weber, RJE, 24 of May, 2011Dawn Of The Mourning Business
As boomers age, shiva registries, profit-making ventures now launching.
Monday, April 18, 2011
Staff Writer
One of the most frequent Jewish online searches focuses around death and mourning, says David Behrman, president of Berhman House, which publishes Jewish books and educational materials. “People want to comfort their friends and relatives and don’t know quite what to do,” he said.
To help, Behrman House recently launched iComfort ($1.99 on iTunes), an app that features a touch-and-read version of the Mourner’s Kaddish and features tips on how to greet a mourner and make a shiva call. The app also features a yahrtzeit calculator, which will tell you when the yahrtzeit falls out in future years.
The app is a modern-day, digital version of the 64-page “Jewish Mourner’s Handbook” the company published some 15 years ago. “In today’s world, instead of rabbis giving you a book, they’ll give you a URL,” Behrman said.
The app is geared to those who experienced the passing of a loved one and want to observe the event in a Jewish way. “There’s clearly an increased interest in ritual across the board of Jewish living,” he says. “You see it in all of the movements. I think this is part of the trend.”
Read the full article: http://www.thejewishweek.com/news/new_york/dawn_mourning_business